Category Firm News

Claim Filed to Protect NJ-Based Food Service – Eat Clean Bro

Attorney Anthony Davis of Santomassimo Davis LLP filed a trademark infringement lawsuit in the U.S. District Court for the District of New Jersey for the New Jersey-based food and meal delivery service, Eat Clean Bro, against a local competitor, Ketoned Bodies.

If you have driven on any major highways in New Jersey in the past year, you will have seen billboards advertising the fast growing and popular Eat Clean Bro meal delivery company. It began in 2013 out of Freehold, New Jersey, and provides healthy, chef-prepared meals that can be delivered directly to customers’ homes or picked up right from their kitchen.

In the lawsuit, Eat Clean Bro claims that Ketoned Bodies, which is based and operated by Bryan Calcott out of Hoboken, New Jersey and provides a similar food service catering to consumers following a low-carb, “ketogenic” diet, has infringed on their trademark rights by naming their new meal delivery service, “EatKetoBro.” Also, they state that the accused has been using the name for the service, their website, and online marketing techniques, which, they allege, is purposely misleading and confusing customers.


Trademark Ownership

Eat Clean Bro owns the federal trademark Eat Clean Bro and the design logo and slogan, “Powered By You Proven By You Eat Clean Bro.” The competing company just registered their infringing company website in July 2017, and added the new site for their delivery service in the beginning of the month. Santomassimo Davis LLP moved quickly to protect its client’s rights and the reputation of its trademark.


Understanding how this affects the small business economy is part of our job here at Santomassimo Davis LLP, as we primarily focus in providing expert Outside General Counsel for a variety of law firms and legal issues related to Corporate and Business Law in New Jersey, New York and Pennsylvania.

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