Trademarks are among any business’s most valuable assets and distinguish you from competitors. A company’s trademark and its brand is its reputation. As a business’s reputation grows, the more valuable your brand will be. It is essential to protect your trademarks to avoid brand confusion by the purchasing public. This seminar will explain why and how, and delve into topics such as:

  • Overview of Main Types of IP: trademarks, copyrights, patents, and trade secrets
  • Importance of focusing on branding and choosing a trademark that is both federally registrable and legally protectable, and highlights key legal factors to consider when choosing a mark (Categories and Strength of Marks)
  • Creation and maintenance of trademark rights
  • TM Registration process
  • Key Branding Practices and Standards
  • Protecting a trademark against infringement by others


Topic: On Your Mark: Trademark & Branding Basics Every Lawyer/Business Should Know

When: Thursday, March 25th, 2021 12pm – 2:00pm EST

Where: Virtual discussion to take place on Zoom


Meet Our Speakers

Anthony J. Davis

Anthony Davis – Partner, Santomassimo Davis LLP

Anthony J. Davis is a Founding Partner of the firm, counseling organizations and individuals on a wide range of legal and business issues including being their Outside General Counsel™.  He has deep federal and state court experience specializing in complex commercial and corporate litigation; construction litigation; shareholder and partnership disputes; intellectual property and anti-counterfeiting litigation; electronic payment, credit and debit card processing issues; and general corporate matters.  Anthony J. Davis has extensive experience overseeing, managing and protecting trademark portfolios.  He provides strategic counseling involving trademarks, commerce and licensing issues as well as intellectual property portfolio management and anti-counterfeiting.  He counsels companies in all aspects of corporate governance, as well as ethics and compliance by developing and assessing programs, conducting risk assessments, creating codes of business conduct and overall assistance in developing compliance training and communications plans.


Brian E. Moffitt

Brian Moffitt – Partner, Santomassimo Davis LLP

Brian E. Moffitt is a highly experienced litigator who represents corporate and individual clients in commercial and other complex matters in the state and federal courts, including all aspects of strategy formulation, pre-litigation investigation, fact and expert discovery, motion practice, pre-trial preparation, trials and appeals.

Brian has extensive experience in mass tort and toxic tort litigation; defending claims arising from asbestos and other environmental contamination; environmental clean-up, cost recovery and contribution litigation; insurance coverage litigation; contract disputes, including franchise termination; professional malpractice defense; class-action defense; trademark litigation; New Jersey Parentage Act litigation; and insurance defense.

He has had a wide range of experience working with medical and environmental experts, both consulting and testifying. Brian E. Moffitt is also exceptionally proficient with e-discovery and has overseen the creation, review and production of document databases comprised of millions of pages of documents.



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